Logo Design

Assignment: Logo Design History

Due date: Friday, October 15, 2010, 3:30 PM

Go to the link below and read up on the history of 4 different logos. In the text field below, write down 2 interesting bullet points about each logo.

Take a screen capture of each logo, paste it into Photoshop, crop it, flatten it and save it as a jpg in your “Writing Prompts” folder in your “My Documents”

Save your prompt in your “My Documents” folder, in the “Writing Prompts” folder, located in your D.A.M.M. folder

Copy and paste your comments as a new blog post, and insert the logo samples in between the comments about each logo.

Post your blog and send me the url at www.KometArt.com/Contact page.

Logo Design History (http://www.logoorange.com/logodesign-A.php)

MTV Logo:              

• The first design of the MTV logo was so bad, that it “never saw the light of day”.
• The new logo, which has been around for as long as MTV has been around was designed so that its color schemes and artistic characters could be changed to match the musical time period and channel content.

Burger King Logo:

·         The Burger King logo started out as a simple top bun, then words, then bottom bun.

·         Now it has a blue swirl and smoother appearance, and round tipped words in order to create a clean cut and contemporary look.

Dove Logo:

• Logo contains a dove in remembrance of its original purpose of using the soap for military purposes.
• The Dove represents peace and honor, hence the military remembrance.
• Logo has a clean and fresh look, much like their soap/body wash/shampoo/conditioner, which I am a proud user of. J

Google Logo:

• Its main font is the bubble like font with a shadow in the background (the top logo).
• Google uses various variations of its main font to celebrate different people in history and events around the world.