Comparing Best Buy & Apple

Assignment: Comparison: Blog Post

Due date: Friday, October 8, 2010, 3:30 PM

Best Buy and Apple are two stores that sell electronics, but each has their own approach to presenting their products. Respond to the two prompts below, save them in you’re My Documents/Writing Assignments folder and then make a new blog entry for today, by copying and pasting it into your blog, with the Title ”Comparing Best Buy & Apple”:

1.   First, write a few sentences about what makes Best Buy different from The Apple Store (the physical stores), particularly about how they are arranged and what the process of buying a product looks like.

·         Best Buy stores are in the warehouse style. They have tons of items for sale, and people are constantly walking around and asking you if you need help. It is a friendly, “anybody can use technology” sort of environment that screams store.

·         The Apple stores are in a large white, clean cut room. It is lined with glass cases and modern furniture/counters. It has a really professional feel to it. It is also really interactive when it comes to testing out the technological products. It is more like an internet café minus the coffee than a store. The employees walk around to monitor people, they also come up and chat with you and tell help you figure out how to do things efficiently. They let you use their computers to v-chat, and upload videos on video websites. It is VERY crowded on the weekends. It is a really fun place to go to if you like technology.      

2.   Then go to both bestbuy.com and apple.com and write at least 5 differences that you see in the way that the online stores are organized and designed.

·         Best Buy online looks like any other electronics store.

·         Apple looks sleek and professional.

·         Apple only sells Apple Products, but has an extensive collection of those products.

·         Apple allows you to buy EVERYTHING online.

·         Best Buy only sells certain things online.

·         Apple has a section for each product and its accessories and a gliding feel to when you look at images of products.

·         Best Buy also has a lot of moving ads that distract the buyer from the products on the page.

·         Best Buy images are really pixilated, and in an inventory style.

·          Apple’s products are in a cubed setting for viewing multiple products at once.

 

Available from:	Thursday, October 7, 2010, 08:45 AM
Due date:	Friday, October 8, 2010, 2009, 3:30 PM